Organizing a product launch event: ideas to impress your guests

Organizing a product launch event: ideas to impress your guests

Making a product launch exciting is crucial to ensuring the success of the presentation event. Here are some ideas to impress your guests.

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Organize an engaging product presentation

The companies that turn to the team of Genius Progetti to organize a launch event have the aim of highlighting the features and the news of the article or service just revealed. What they often don’t consider is the importance of engaging and enthusing their audience during the event.

How to impress guests during a launch event? How to draw their attention to the new product while maintaining an atmosphere of relaxation and fun? Here is our team taking charge of all this and much more!

Create a successful happening

Once it is clear that a simple press conference in which to list all the technical details to all the guests is certainly not ideal, it is time to design a happening and pay attention to every detail. It is important not to forget that the launch event of a new product is an opportunity for the company to show its personality, its values and the characteristics that distinguish it from its competitors.

In this article we want to share some ideas to pleasantly impress the guests.

Product launch event ideas

A winning idea is to offer guests a party or a dinner in a carefully selected and personalized location for the occasion. The most important moment of the evening will obviously be the product presentation that can take place with an original show at the end of which to reveal the novelty. This format is especially suitable for large products, whose surprise entry can be truly spectacular.

Our team has personally produced an event of this type, organizing the presentation of a new supercar model in a world preview tour.

Product presentation surprise

What surprises and enchants guests at an event is certainly surprises. Taking advantage of the surprise effect, we are sure to remain etched in the minds and memories of all the participants for a long time.

A carousel of artists that entertains guests and at the end of the evening give them the new product as a gift is a simple but creative idea. A show of this type would certainly be appreciated by the company’s main stakeholders, its top clients and influencers.

Your launch event with Genius Progetti

As an event production and organization agency, our expert team takes care of every detail. Each event is a real and unique project for us and it is always assigned to specialized figures such as project managers, event designers and event managers who work in the company. It is this team that proposes the concept of the event and takes care of selecting the location, managing timing, catering, logistics, guest transfers.

The proposed design is always unique, tailor-made starting from the characteristics of the product you want to highlight.

Get in touch

Our mission is to realize your ideas and goals taking care of every detail.
Let us take care of the concept and design of your special events or your exhibition stands.

Get in touch with us and share a quick brief!

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