New product launch events: light design and artistic performance

New product launch events: the importance of Light design and DJ set

New product launch events: the importance of Light design and DJ set

Technologies and solutions for new product launch events

Our goal is to create memorable and personalized experiences for our customers and guests. When we talk about new product launch events, we always like to experiment and come up with different technologies and solutions.

First of all with different combinations of light design and artistic performance. These elements represent an opportunity to create a high-level performance with significant audience involvement. How do we know this? Because of the experience we have in designing events for the ceramic, medical, automotive, and cosmetic industries.

Planning, production and organization of a corporate event

According to the needs of our automotive customers, we work on the Planning, Production and Organization of new product launch events by coordinating the experience and expertise of our partners and suppliers: light designers, DJs, artists, and performers.

Our goal is to develop events where emotions and entertainment are the real protagonists, paying attention to every detail. For this, we adapt our creativity and our original ideas to design new and custom car presentation shows in Italy, Europe, and the rest of the world.

The choice of the perfect venue for the product launch events

Our customers have important expectations about the planning of their events. Therefore, we have a great responsibility. That is why our work starts with listening to their wishes and continues with the transformation of these into reality.

One of the most significant steps is the choice of the perfect place. Speaking of events that preview a product, like a new car model, the premiere must take place in an extraordinary venue surrounded by an exclusive and bespoke mix of lights and music that created a real experience for those who live that moment.

The soundscape to amaze the guest

Following the needs of our customer, a well-known Italian manufacturer of sports cars, we have created a Sportif and Clubbing experience within a Formula 1 Circuit, in Portimao (Portugal) for the presentation of a new product.

In this case, we designed special effects and sets to reproduce corporate colors and build a soundscape. The result was an exclusive corporate dinner where the light show and music surrounded the audience during the product launch, turning the event into an evening that offered entertainment and entertainment.

Get in touch

Our mission is to realize your ideas and goals taking care of every detail.
Let us take care of the concept and design of your special events or your exhibition stands.

Get in touch with us and share a quick brief!

Contact us

See also

Organizing a product launch event: ideas to impress your guests

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Organise corporate meetings in Italy for your customers, sales partners or distributors

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Event production plan: what is it and why is it essential for corporate events?

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