National pavilion concept design for Innovation Norway | Genius Progetti

National pavilion concept design for Innovation Norway

National pavilion concept design for Innovation Norway

A concept created to unite four different block areas and multiple companies under one National Pavilion at the Abu Dhabi International Petroleum Exhibition and Conference (Adipec).

The client

Innovation Norway is the Norwegian Government’s most important instrument for innovation and development of Norwegian enterprises and industry. This institution support companies in developing their competitive advantage and to enhance innovation.


Exhibition stand design


Abu Dhabi

Custom national pavilion concept

The request of our client was to design and build a national pavilion for the Abu Dhabi International Petroleum Exhibition and Conference (Adipec) of 2018 and 2019.

Our client request was simple: we had to develop a concept that met the available budget and capable of integrating a multitude of different companies with a multitude of areas and functional spaces. What we have realized was a concept that presented a unifying design leading the visitor through all blocks of the pavilion space.

Developing a custom exhibition stand

With a clear brief of the client’s requirements for the realization of the exhibition stand, we managed to identify what was really needed and develop a winning concept and graphic design.

  • Budget restrictions
    The overall budget for the complete construction of all four blocks was restrictive and a creative solution was needed for impactful yet cost-effective design.
  • Unifying design
    It was one of the largest pavilions at the Adipec Exhibition and Conference and represents multiple national entities and the nation as a whole. Genius Progetti found the right design to provided an overall unifying concept. We decided to enhance the strong history of the Norwegian companies developing the graphic concept of a timeline. A timeline was incorporated with the overall pavilion design and adapted for each individual brand.
  • Individual stand requirements
    Each individual brand had specific requirements that our functional design was able to satisfy. LED walls, rigged lighting, graphic displays, private meeting areas, offices and storage spaces, everything had its place within the concept.
  • Four major brand
    At the time of the design four major pavilion sponsors had been confirmed, yet the design had to incorporate at least 15 small on-site sales stands to be sold to smaller brands.

Get in touch

Our mission is to realize your ideas and goals taking care of every detail.
Let us take care of the concept and design of your special events or your exhibition stands.

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