Exhibition stand design for Kohler Engines | Genius Progetti

Kohler Engines: exhibition stand design for multiple fairs

Kohler Engines: exhibition stand design for multiple fairs

“The Light Box” is a trade show stand concept. It was designed and created for Kohler Engines and used in various exhibitions between 2015 and 2017.

The client

Almost 90 years ago, Kohler began manufacturing engines and has continually improved its products to help make life easier and more profitable for end users around the globe. Today, the company offers a full array of diesel, gasoline and gaseous-fueled engines, which are supplied to equipment manufacturers worldwide in the construction, agricultural, and lawn and garden industries.


Exhibition stand concept and design


Bologna, Paris, Hannover, Munich

The "Light box" concept

The concept of “The light box” was developed and presented in 2015 to reflect a new era for Kohler Engines after the takeover of Lombardini. The design included a modern, clean and functional environment with a cafè, meeting areas, LED walls and back-lit display areas.

The stand concept was developed as a completely adaptable space for international trade shows. This way Genius Progetti was able to adapt “The light box” exhibition stand to the specific areas dedicated to Kohler Engines in multiple fairs over the years. The stand hosted thousands of visitors.

Customization of “The light box” stand for fairs

During the design phase, our client received full 3-D renders of the stand in order to best plan the layout and mood of it. Also, our technical department conducts on-site evaluations of each space dedicated to Kohler in the fairs to best incorporate electrical and build specifications.

Eima International 2016 / 2017 – Bologna

Available space: 208,8 sq meters
“The light box” concept was originally designed for Eima International. It included 12 meeting tables, large office spaces, spacious product display areas, private enclose meeting area and a café, all separated from both the technical and utility areas.

Intermat 2015 / 2016 – Paris

Available space: 123,5 sq meters
The adaptation of “The light box” for Intermat in Paris was done to maintained all functional areas from the original concept without compromising the overall look and theme of the design, despite the reduced space.

Agritechnica 2015 / 2017 – Hannover

Available space: 110 sq meters
The adaptation of “The Light Box” for Agritechnica was similar to the original project. The division of the areas maintained the same proportions.

Sima 2015 / 2017 – Paris

Available space: 87 sq meters
This was the smallest adaptation of “The light box”. This version featured all functional areas of the original design in a compact yet spacious layout.

Bauma 2016 / 2017 – Munich

Available space: 174 sq meters on two floors
The adaptation of “The Light Box” for Bauma resolved a request from the client to have more working and meeting space due to the fact that this fair is the most visited. Thanks to the height of the ceiling we were able to create a private meeting room on the second floor and a storage space under the stairs. The stairway was also decorated with a timeline showing the history of the company, while the first floor housed the product and technical displays and a cafè.

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