Smaltochimica Group: brand anniversary | Genius Progetti

Brand anniversary of Smaltochimica Group to celebrate 30 years of activity

Brand anniversary of Smaltochimica Group to celebrate 30 years of activity

30th brand anniversary of Smaltochimica Group, the event was celebrated in the headquarter with an elegant dinner involving clients, staff, executive and prospects.

The client

Since its foundation in 1977 Smaltochimica has been a leader in the development and research of chemicals for the ceramic industry creating numerous innovative products and solutions. Their 30th Anniversary in 2007 occured 2 years after the major acquisition of Euromeccanica, greatly increasing their production capabilities with 80 additional manufacturing implants


Brand anniversary


Fiorano Modenese, Italy


Brand anniversary event concept

This event aimed to put the focus on the corporate headquarters in Fiorano Modenese, Italy. It is their original implant and also an important meeting point of research, development and quality control for all of their international activities.

The event highlighted the factory in a completely new way, creating an environment similar to a luxury cultural space with the interior of the factory transformed into a dining hall with custom lights, cloth banners and decor elements.

Factory tour and gala dinner organization

Staff, clients, executives, suppliers and prospects arrived at the factory of Smaltochimica in the evening. Unlike their usual arrival for work in the early morning, this time they came to celebrate the 30th anniversary of the company and were greeted by a charming atmosphere.

What followed was an evening tour of the factory, transformed with light displays and descriptive panels, explaining the many activities and innovations that took place in there. Guests then took their seats and assisted to a commemorative video and welcome speeches. It was then time for a sit-down dinner prepared by on-site gourmet caterers. The evening concluded with a dessert, open bar and gifts for the participants.

Our work for the event

It was a huge responsibility to create and execute a perfect event to commemorate the company’s history. With all staff, clients and prospects involved, the success of the night was imperative.

  • Decor: custom fabric light fixtures, as well as custom mold, injected light fixtures created for the evening;
  • Exhibition & Print Materials: all banners, flags, display boards and signage were designed and printed by Genius Progetti to create a full immersion exhibition for the factory tour;
  • Permits & Security: security plan, security on-site pre and during the event, and music author rights;
  • Video Creation: creation of commemorative video with montage of historic moments aligned with the company’s 3 decades of business;
  • Environment Transformation: creation of ballroom dining space complete with custom carpeting, furniture and other elements such as red carpet and full American rigging lighting system;
  • Food & Beverage: caterer scouting, menu testing and creation, on-site full kitchen. Management of all food and beverage service including wait staff, cocktail and special dietary need requests;
  • Front of House Direction & Audio/Visual Management: complete set-up of sound reinforcement system and lighting control. Our management includes multiple sound and technical checks and complete technical run-throughs including live event production management;
  • Hospitality: scouting and management of hosting staff, client gift creation and distribution and post-event taxi service management;
  • Set-up and take down: our competent and professional staff developed the comprehensive technical layout for this space with short build time and fast takedown post-event.

Get in touch

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