50th brand anniversary of Atlas Concorde: celebrating excellence

50th brand anniversary of Atlas Concorde: celebrating excellence

Atlas Concorde celebrates 50 years of activity as an international leader in the ceramic sector with a big corporate party in its headquarters.

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The client

Atlas Concorde is a global specialist in excellent ceramic surfaces, an international leader for the entire ceramic industry. For 50 years, the brand has been designing and manufacturing aesthetic and technological solutions for floors and walls, suitable for every style and application.

Event

Brand anniversary

Location

Fiorano Modenese, Italia

Atlas Concorde's corporate anniversary

As many as 50 years of activity and success in a constantly evolving industry, such as that of ceramics, deserve to be celebrated with a great event. The Atlas Concorde brand has chosen to celebrate this important milestone in several magical evenings at its headquarters in Fiorano Modenese.

Our team, in collaboration with our historic partner Exprimo and the company’s marketing management, organized a series of extraordinary events for the occasion.

Factory tour dedicated to international clients

Atlas Concorde has invited its clients from all over the world, over a thousand people, to visit the new logistics center and its factories, completely renovated for the occasion. The entire complex is today one of the largest in the Italian ceramic industry.

The factory tour required the design of ad hoc signage, interactive totems and screens that were installed at strategic points to support the guides who directed the visit. This task is entrusted to the design department of Genius Progetti.

Gala evening at Villa Casino Vicini

After the guided tour inside the production plant, the guests were invited to spend the evening at Villa Casino Vicini in the Modena countryside. The villa’s large park was used to place a temporary marquee designed specifically for the event. Inside there were 2 large islands in central position and lounge rooms to accommodate all guests on each side.

Even outside the marquee we have provided various lounge areas with sofas and tables, recreating a real open-air living room.

Emotional video projection on 7 giant screens

Thanksgiving speeches by the group’s president and CEO confirmed the brand’s mission and continuous desire for research and innovation, which today has won international leadership as it is present in 120 countries.

The most evocative moment of the evening arrived when the guests were gathered in the marquee to watch an emotional video on the history and values of the Atlas Concorde brand. The projection took place in multivision on 7 giant screens.

Family day at the headquarters

The celebrations for the 50th anniversary of the brand ended with a large party dedicated to employees and their families. In this case the set-up was largely dedicated to children with inflatable games and entertainment suitable for them.

The happy and festive atmosphere was what the company was looking for to confirm its commitment to enhancing its employees, the people who work every day to support the success of the brand in the world.

Our work for the event

It was a great responsibility to design custom-made materials and fittings for an event capable of enhancing 50 years of company history. With employees and clients involved, it was imperative that the evenings were a success.

  • Design: design of all the banners, flags, display boards and signs needed for the factory tour and concept of the video;
  • Event coordination: event management and coordination for all the evenings;
  • Permits & Security: building permits, security plan, security on site before and during the event, copyright, parking permits and public land permits;
  • Food & Beverage: caterer scouting, menu tasting and creation, on-site full kitchen. Management of all food & beverage services including waiters, cocktails and special requests dietary need requests;
  • Front of House Direction & Audio / Visual Management: complete set-up of sound reinforcement system and lighting control. Our management includes multiple audio and technical checks;
  • Hospitality: scouting and management of reception staff;
  • Set-up & take down: our competent and professional staff has developed the complete technical layout for this space with a short construction time and a rapid post-event take down.

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