Virtual exhibition stands: custom, interactive and always open

Virtual exhibition stands for international fairs: custom, interactive and always open

Virtual exhibition stands for international fairs: custom, interactive and always open

Innovative solutions are needed to shorten the distances between brands and customers, prospects and distributors. Virtual stands are one of them. Turn your project into an interactive and engaging digital experience!

We transform fairs and events into a digital experience

Participation in international fairs and events is a fundamental part of a company’s marketing strategy. However, in a period of medical emergency like the one we are experiencing, taking part in a fair like Cersaie is no longer so obvious.
All over the world, social distancing has now become normal. It has required the postponement or cancellation of many events for which companies have been preparing for months. Such massive changes in people’s daily lives stimulate innovation: Genius Progetti has devised a solution to shorten the distances between brands and customers.

Invite your customers to a virtual exhibition space

If the participation in person at events and fairs has become difficult, sometimes impossible, what our team proposes is the transformation of the classic fair stand into a digital experience.

By creating a virtual stand comfortably accessible from home or from the office, the brand still manages to reach customers and prospects it would meet at the fair. In addition, the visit experience can be completed by the #StayinGeniusBox, a gift box that contains gadgets, product samples and information material, all that you would receive at the stand, and that is delivered directly to the clients homes or offices. It is a kit that adds a tangible aspect to the whole experience making it even more engaging.

How a virtual stand is developed

Virtual stand development begins with the evaluation and development of a concept and design tailored to the company. Our aim is to highlight the characteristics, image and values that this represents for its customers.

Then, a 3D rendering of the proposal is created. The company is always included in all the most important decisions regarding layout, mood, spaces and furnishings. The model is evaluated and after the final approval, the real work of transforming the project into a digital experience begins.

Mini website or virtual tour of the stand

Our team is the only point of reference for the company for the whole project. Collaborating with partners in the IT industry, we manage every phase of the development and go-live of the virtual stand.

The possibilities are almost endless. You can create a dedicated mini-website with images, videos and descriptive texts from each area of the stand, or immerse customers in an even more realistic experience that is closer to a visit in person. How? Realizing virtual tours that people can navigate as Google Street View. Inside the stand it will be possible to rotate and zoom the contents from every angle to allow observation of every detail.

Interactive virtual tour with customers, prospects and distributors

The tour can be completed by pop-up which, by opening, show additional information content: videos, images and texts. Making the visit interactive, fun and engaging for customers and prospects is a fundamental point of the project. Interaction is exactly what people are looking for at the fair and cannot be missing even if the experience is totally online.

The idea of organizing a virtual tour led by a company manager connected live with all customers and prospects is another possibility that our team proposes and can implement.

Interactive 3D space for the launch of new products

This way, dialogue and interaction are ensured in real time by the use of communication channels such as videos, chats and feeds. This solution is particularly effective in the case of presentation of new products to a large audience and can also be completed by holographic contents of the model that’s been presented.

Customers, prospects or distributors can manipulate the product by observing it from all sides and discovering its specifications with a simple click.

Get in touch

Our mission is to realize your ideas and goals taking care of every detail.
Let us take care of the concept and design of your special events or your exhibition stands.

Get in touch with us and share a quick brief!

Contact us

See also

Genius Progetti presents IN | GENIUS in an interview with E20 Magazine

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Organisation of digital events for the medical industry

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Organizing a product launch event: ideas to impress your guests

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