Car show alternatives with hybrid and digital event solutions

Car show alternatives with hybrid event solutions

Car show alternatives with hybrid event solutions

When it isn’t possible to invite your customers and prospects to participate in the launch of your brand’s latest car model, keeping them intrigued becomes difficult, the best alternative is to organize a digital event or a socially distanced event.

Alternatives to GIMS and other prominent car shows

Geneva International Motor Show 2021 has been cancelled, and this could signify that other car shows in 2021 will follow suit. In light of the current situation, Genius Progetti, as leaders in the automotive events industry, are happy to have developed numerous solutions for automobile manufacturers looking for innovative and personalised events.

Let’s see some of the alternatives we can develop for your brand. If you need more info, request a meeting with our automobile event specialist and ask for our complete automobile industry event presentation.

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Digital events for the automotive industry

Every car brand knows that adaptation is the key to success, which is why we’ve developed hybrid digital solutions such as virtual car launches, digital conferences and virtual stands to present your latest models.

The next 12 months do not need to be a period of uncertainty, take control of the presentation of your new model through a digital solution that can replicate an in-person event and enhance it with added content. We can arrange private web streams for your distributors, web demos for the public and invite-only digital press conferences for the media.

IN | GENIUS: the hybrid digital alternative to car shows

The online event industry has been a reality for many years, but it is time for its moment of glory. How to get the same level of involvement of an in-presence event on the web? The Genius Progetti task force dedicated to virtual events has developed a new solution, IN | GENIUS, a hybrid digital event ideal for the automotive industry.

IN | GENIUS combines the best features of corporate digital events with a “reward” engagement system that participants unlock as they interact in the event. Everything is supported by the most powerful cloud platform that can be customized for thousands of participants at the same time.

In addition, an offline kit, the #StayinGeniusBox, is sent directly to all participants, a tangible and concrete aspect of their involvement in the event.

Virtual car demos and event launches

With the technology and format of IN | GENIUS it is possible to organize any type of event that brands normally plan to support the launch. A virtual demo of the new model is the perfect alternative to an in-person presentation that would take place, for example, at car dealerships.

With the support of a holographic model of the new car that can be easily manipulated with gestures, the speaker of the event will be able to exhibit and explain all the car features.

The same format can be adapted to a web stream reveal. In this case, the holographic model may appear after a live chat with the press or dealers. The surprise revelation will be the focal point of the event.

Branded and interactive virtual stands

If you don’t want to give up showing your car models in an elegant and exclusive context such as that of the Geneva Motor Show or an international fair, we can create a virtual exhibition space for you.

The virtual stand will be created on the basis of a custom project, personalized according to your needs and developed as an interactive website that can be navigated by users just like Google Street View.

Inside the stand it will be possible to rotate and zoom the contents from every angle to allow observation of each car model in detail. The tour can be introduced by a CEO speech or an emotional video, the possibilities are almost endless and tailor-made.

Socially distanced reveal

The last alternative is to organize a Socially Distanced Reveal through a private event with few participants at a time.

The new model is completely sanitized after each visit and allows dealers and car presenters the opportunity to discuss the details of the new model with a few top prospects.

A Socially Distanced Car Reveal can be a part of a much larger touring Roadshow of the new model, so that hundreds of dealerships have the opportunity to present the model to a few prospects at a time or to do a press reveal in their local market. Contact us to request our brochure on Socially Distanced Car Reveals.

Get in touch

Our mission is to realize your ideas and goals taking care of every detail.
Let us take care of the concept and design of your special events or your exhibition stands.

Get in touch with us and share a quick brief!

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See also

Genius Progetti presents IN | GENIUS in an interview with E20 Magazine

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Organisation of digital events for the medical industry

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Virtual exhibition stands for international fairs: custom, interactive and always open

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