Ferrari: new product launch in London | Genius Progetti

The Exclusive Club concept in London

Corporate event for the launch of a new car model in the UK, part of a European tour. The concept of “The Exclusive Club” in the Olympia London.

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The client

Famous Italian manufacturer of sports cars that excel in innovation, technology, driving pleasure and design. Also known for its success in Formula 1.

Event

New product launch

Location

London, UK

Presentation of a new car model in London

This two-day private car launch was held at the Olympia London, an exhibition, event space and conference centre in West Kensington. The venue is often used for a wide range of international trade, fairs and exhibitions, conferences and corporate events. To best adapt the concept of “The Exclusive Club”, we completely transformed the venue with custom lighting and furnishings.

The lighting and interior design were made for the event to enhance the exclusive architectural characteristics of the venue. All the decor elements were tailor-made by our interior designers and event planners.

An exclusive event of 500 top guests

Over 500 top-tier client participated in the event. They were welcomed in an edgy and modern location through a door that guided them into a completely different atmosphere, the one of “The Exclusive Club”, the concept designed for this European event.

Guests enjoyed the exquisite Italian buffet, the cognac tasting occasions and evening entertainment throughout the night, until the revelation of the new car model organized just for them.

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