Ferrari: new product launch in Dusseldorf | Genius Progetti

The Exclusive Club concept in Düsseldorf

The Exclusive Club concept in Düsseldorf

New product reveal in Germany, part of a tour in 5 European cities. The concept of “The Exclusive Club” in the Areal Böhler in Düsseldorf.

The client

Famous Italian manufacturer of sports cars that excel in innovation, technology, driving pleasure and design. Also known for its success in Formula 1.


New product launch


Düsseldorf, Germany

New product reveal in Düsseldorf

Areal Böhler is a powerful and inspiring location in Düsseldorf equipped with modern technology and optimal infrastructure. This was the chosen venue to replicate “The Exclusive Club” concept in Germany, it was the last stop of the eponymous event entrusted to Genius Progetti for the launch of a new car model.

Hundreds of clients, more than 500, were invited to this private product reveal. Inside the “club”, guests were transported in another time and place that could be an alternative New York in the 1920s.

A luxury event for selected guests

The evening began with a welcome cocktail to let the guest feel at ease and enjoy the environment. Then it transformed into an interactive multimedia performance with a custom film production that was made by Genius Progetti specifically for the event.

Following the impressive product reveal, guests enjoyed the night-long Italian gourmet, open-bar, cognac tasting and DJ set.

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See also

Discover our latest works and projects.

The Exclusive Club concept in Rome

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The Exclusive Club concept in Lausanne

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The Exclusive Club concept in London

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