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Contact usThis exhibition stand created for the ERS International Congress is a combination of shapes and colors with a modern and technological design, a welcoming environment to present the brand and new products during the trade show.
Pharmaceutical company with a strong focus on research, development, production and the commercialisation of innovative medicines in the respiratory, neonatology, rare disease and special care therapeutic areas. It ranks the 8th largest Italian Company out of all markets and 14th among international pharmaceutical corporations in Europe.
Custom exhibition stand design
Barcelona, Spain
ERS International Congress is an annual event in which pharmaceutical companies, practitioners and students discuss the topic of respiratory medicine. It is a showcase of excellence, a point of reference for the industry in Europe and worldwide.
The exhibition area is an important touchpoint between companies and participants in the congress. The educational content of it provides a touchpoint for industry professionals to benefit from the latest research and developments.
For this edition, our client, a company at the forefront of research, presented a new inhaler for the treatment of asthma in adults. The custom-built exhibition stand design display the new product in an attractive, welcoming and interactive way.
This was exactly the goal we wanted to achieve create a functional yet attractive space for the company to show off its brand new products.
We have provided an open-space exhibition stand with a modern, technological design characterized by sinuous and clean shapes.
The space was large enough to include a refreshments corner, a large reception desk dedicated to welcoming guests, an interactive display area and a spacious meeting area furnished with tables and chairs.
To stand out at the ERS International Congress exhibition area and highlight the new product, Genius Progetti incorporated the brand’s colours into the design and focused on high-quality materials and dynamic spatial arrangements illuminated by LEDs and reflective surfaces.
The sinuous shapes of the stand perfectly combined with the shades chosen for its spaces, created a perfect mix that enhanced the entire project.