"Silicon Garden": Adesital's exhibition space for Cersaie 2019

"Silicon Garden": Adesital's latest exhibition space for Cersaie

To present the new line of colored building silicones in the best possible way: this was the goal of Adesital at Cersaie 2019. Our aim was therefore to create a stand with an ideal design to highlight these products.

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The client

Adesital is a well-known Italian manufacturer of adhesives and sealants for the building industry with over 40 years experience in the sector. Its strength and its success lie in constant research, in the development of innovative solutions and products.

Service

Custom design of an exhibition stand

Location

Cersaie, Bologna

An exhibition stand custom designed for Cersaie 2019

Our collaboration with Adesital on the occasion of the annual International Exhibition of Ceramics for Architecture and Bathroom Furnishings has been renewed also for 2019. The company has turned to the Genius Progetti team sure to be able to count on real experts for the design of an original exhibition space as already happened in previews projects.

Every year, the trade show is an opportunity for Adesital to present new products, innovative proposals that have always distinguished the company on the market. In 2019, the new line of colored building silicones was the protagonist.

The concept “Silicon Garden”

We have designed the exhibition stand in such a way as to make the most of Adesital’s products on display. Thus was born “Silicon Garden”: a word pun between the famous Silicon Valley and the eco-sustainable feature of the leading silicones. These new products are in fact part of the eco line characterized by the absence of solvents and a very low emission of volatile organic compounds during laying.

We included the attention to the environment of Adesital as a prominent component in the design of the stand, creating a structure that recalled the features of a captivating, bright open-space.

The open-space exhibition area

The space was divided equally between the exhibition area and the restaurant area so as to create a pleasant living environment for the guests of the stand.

We opted for an open-space with a clean and modern design where the only protagonists were the silicones on display. There were both spotlights and floor LED strips positioned in a few strategic points as lighting.

Details that make the difference

The silicones on display, in all their various shades of color included in the catalog, formed two long lines near the two main entrances, immediately attracting the attention of visitors to the fair.

As additional support, in addition to the various display stands, we have created a prism decorated with Adesital white cementitious adhesive: a modern and unique detail that embellished the display area by making one of the brand’s leading products a real piece of furniture.

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