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Contact usThe Exclusive Club concept in Lausanne
Launch of a new car model in the Swiss market, part of a European premiere tour. The concept of “The Exclusive Club” in the Swiss Tech Convention Centre in Lausanne.
The client
Famous Italian manufacturer of sports cars that excel in innovation, technology, driving pleasure and design. Also known for its success in Formula 1.
Event
New product launch
Location
Lausanne, Switzerland
Exclusive car reveal in Lausanne
Held at the modern Swiss Tech Convention Centre, this private car reveal was the third stop of a 7 event tour in 5 European cities named “The Exclusive Club”. Genius Progetti studied a custom light design to enhance the impressive architectural elements and the geometric exterior facade of the venue.
The lighting and interior design were also custom-made for this event to highlight this highly exclusive place. All the decor elements were cared for by our interior designers, architects and planners.
Custom design of the event
Paparazzi and media abounded as guests entered the Swiss Tech Convention Centre walking on a red carpet. Greeted with a welcome cocktail they were guided into the performance space where a chic lounge, seemingly from another era, invited them to participate in a multi-media performing show. A dramatic car reveal, gourmet Italian buffet and DJ set completed the evening.
Bar staff created a custom cocktail for the launches inspired by the new car model and event sponsor. A highly exclusive club atmosphere was created using lighting, decorations, and full bar service.
