Smaltochimica at Cersaie: Innovative stand design | Genius Progetti

Innovative stand design for the participation of Smaltochimica at Cersaie

Innovative stand design for the participation of Smaltochimica at Cersaie

The concept “The Lab” was developed to highlight the numerous innovative products and solutions proposed by Smaltochimica at Cersaie.

The client

Smaltochimica S.p.a. is a leading company in the research and development of chemical products for the ceramic industry based in the Modena area. Since its foundation in 1977, it has created numerous innovative products and solutions for the industry.


Custom design of an exhibition stand


Cersaie, Bologna

“The Lab” project: a custom-made concept

Over the years, our collaboration with Smaltochimica has seen the design and construction of numerous exhibition stands for various ceramic industry fairs. To participate in the 2014 and subsequent editions of the International Ceramics Exhibition for Architecture and Bathroom Furniture, Cersaie, the company turned to us again.

The management’s desire was to create a stand that would highlight the characteristics of innovation and technical knowledge that distinguish the company. To meet these needs we have developed an original and modern concept that we have called “The Lab”.

LED wall and relax area inside the stand

Inside the stand, which can be accessed from two sides, a large LED wall has been inserted which largely covered the wall opposite the main entrance. The LED wall was the undisputed star of this relax and lounge area. Here, in fact, was the bar counter, chairs and tables where visitors could meet the staff of Smaltochimica.

Furthermore, both entrances were surmounted by a luminous sign bearing the company logo on a red background, the brand’s main color.

Lightweight and innovative construction materials

Originally, “The Lab” involved the use of materials such as iron and wood, but for subsequent re-editions, starting in 2015, we chose to build the stand with lighter and more modern materials, more suited to the concept conceived. Alucobond panels, ie composite aluminum, and aluminum finishes were therefore chosen. Everything was supported by a white frame.

The construction and takedown of the stand in the Cersaie pavilion, followed closely by our team members, took a total of about 10 days. These are rather short times for a large stand.

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