Casta Diva Group acquires 90% of Genius Progetti

After signing the agreement with Casta Diva Group, the company acquires 90% of Genius Progetti

After signing the agreement with Casta Diva Group, the company acquires 90% of Genius Progetti

Casta Diva Group, Innovative SME listed on Euronext Growth Milan, active internationally in the communication sector, has signed a sales contract which provides for the purchase of 90% (and up to 98%) of the share capital of Genius Progetti S.p.a. The closing of the transaction is expected in April.

Genius Progetti becomes part of Casta Diva Group

With the acquisition of Genius Progetti, the Casta Diva group also acquires strong expertise in the luxury events sector.

In the words of Andrea De Micheli, president and CEO of the group: “In recent months we have entered the luxury products sector, obtaining important orders in the fashion sector. The acquisition of Genius represents a very significant leap forward in this promising path, which we believe is strategic for the development of CDG.”

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Changes in Genius Progetti

For the moment, Matteo Giusti, founder and author of the company’s success, will remain at the helm as CEO. Federica Morini, former Technical Director, will instead take on the position of General Manager.

Matteo Giusti commented on the agreement just signed: “Today’s operation will allow Genius Progetti to enter new markets and business realities. Being part of a large group like Casta Diva fills us with pride; together with the other companies in the group we will be able to guarantee a wider range of services with specific professional skills.”

Genius Progetti: history and value

Genius Progetti was founded in 1994 and since then has been active in the design and organization of corporate events, exhibition stands, celebrations and launches of new products for major brands.

The Casta Diva group wanted to proceed with the acquisition of the company because it is well structured, with creative, technical and logistics skills that allow it to create turnkey events as well as for complementary offers of products and services, new primary customers that cannot be superimposed on those historical, entry into a new premium market segment, that of luxury goods.

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